UPP THE SHOW. THE HAIRSTYLING EVENT THAT HAS SHOOK THE SECTOR. INNOVATION, TECHNIQUE AND ART CAME TOGETHER IN AN UNPRECEDENTED SHOW.
On November 5th it was celebrated in Look Hall, the third edition of UPP THE SHOW, Organised by Urbiola, a training event that combines technique, creativity and art. A must for all those who want to leave behind conventional hairdressing shows and fully immerse themselves in an immersive experience that fills them with inspiration.
Moving emotions and transforming the world of beauty have acquired unprecedented relevance in the industry. In a context in which aesthetics and style play a fundamental role in people's lives, UPP THE SHOW has become a true laboratory of creativity and avant-garde. Beyond haircuts and hairstyles, UPP THE SHOW stimulated the imagination of all attendees and that is why it has become so crucial when it comes to inspiring and innovating.
Presented by the charismatic Javier Reyero, this year featured 4 leading lights of international hairdressing, whose skills and dexterity have left an indelible mark on our industry. These artists have conquered the world with their talent and creativity, redefining the standards of fashion. They demonstrated an unwavering commitment to excellence and an overwhelming passion for their craft, because those who are passionate about their work turn routine into an exciting journey and every challenge into an opportunity for growth.
Pedro J. Muñoz:
He put on an electrifying show, hairdressing was intertwined with dance, creating a unique fusion of art and expressive movements that left all spectators mesmerized.
Viktoriia Vradii: The renowned Ukrainian hairdresser came with a suitcase full of generosity and eagerness to share her latest experience at London Fashion Week. Her talent has been recognised worldwide with countless awards and her collections are on the covers of all the most important publications. She created magic on stage.
Identity by Christian Vendrell: The Valencian stylist put on an exciting show, combining hairdressing with new technologies. A spectacular staging with “androids” who came from a not-too-distant future and with a motivating and hopeful message.
No Name Experiment: What is disruptive hairdressing? It is an innovative approach that challenges traditional conventions, introducing new techniques, styles and technologies to radically transform the beauty industry. That is No Name, they not only transform hair, but also lives, sending a message of self-acceptance, empowerment and diversity with the aim of raising awareness.
An unforgettable show thanks to the support of the event's official sponsor; MONTIBELLO, its support, dedication and involvement have made UPP THE SHOW, the reference point for all stylists in this country. According to Albert San Romà, Brand Director of the brand:
“Our relationship with UPP THE SHOW began a few years ago and is now consolidating its third edition. Our synergy is not accidental; we have similar values, such as supporting hairdressing professionals and providing them with quality and aspiration at an artistic and educational level.”
Booksy, the world's leading platform for booking beauty and wellness services, has also been a very important part of the success of UPP THE SHOW, this year they debuted as a sponsor and their involvement has been fundamental in making the event a real success. Likewise, Alberto Dugarte's academy was in charge of the make-up of all the models who paraded on the catwalk.
The entire Urbiola Formación organization would like to dedicate this edition to the memory of the recently deceased Gonzalo Zarauza. His influence and passion will continue to inspire thousands of professionals who have always taken him as a reference. Today we must celebrate his legacy and his undeniable contribution to the world of beauty.
See you at UPP THE SHOW 4
