In the third edition of the UPP THE SHOW training event, we will showcase the creativity of renowned figures in national and international hairdressing on November 5th within the framework of Salón Look Madrid, a comprehensive image and aesthetics fair.

Our goal: to build an event that provides attendees with a positive, memorable and story-worthy experience, and that serves to motivate, educate and inspire all attendees and boost the reputation of our sponsors.

In this edition we have Montibello as our official sponsor again. We sincerely appreciate their generous sponsorship. Thank you for believing in our vision! We also have BOOKSY, the software app that connects clients and hairdressing and beauty businesses, making their working life easier and helping them manage their appointments.

It has not even been 2 years since THE FOUNDATION. But these little more than 20 months have given us a lot...

• AIPP AWARDS 2022 'Runner UP' Award
• IHA AWARDS Guest Team
• VISIONARIES AHS Guest Team
• Figaro Award 2022, WOMEN'S COMMERCIAL COLLECTION
• Team nominated BEST ARTISTIC TEAM, IHA AWARDS

In 2007, after extensive professional experience in both Spanish and international firms,

Having lived in London and Milan, the renowned and acclaimed stylist Christian Vendrell created his Identity salon in Valencia.

Since its inception, Identity has been characterized by unstoppable creativity, which goes far beyond the walls of the salon. Its daily work and the production of images published in most of the professional magazines in the country support a prestigious career consolidated over the years.

Since 2011, he has been selected as Best Hairdresser in Spain for 4 consecutive years, being a finalist in 2013 and 2014. In 2013, he was also a finalist in the prestigious international AIPP Presse Coiffure awards.

Stylist, hairdresser and educator; born on August 18, 1986, in Odessa, Ukraine. She is the founder of Le Salon VRV and VRV Academy. She is also an educator and has her own channel as a YouTube blogger.

Viktoriia is constantly looking for new challenges in her professional career, which have taken her as far as she has set out to go. As a true Ukrainian standard-bearer, Viktoriia always has a positive, kind and polite attitude. In addition, she loves to teach, explain and share with others. Viktoriia expressed how exciting and rewarding it can be to be part of people's professional development, as well as to see the evolution of others over time.

Ziortza Zarauza belongs to a family of hairdressers who have managed to transmit their passion for their profession, not only from generation to generation, but also to those around them.

His way of working has a unique and personal stamp, but at the same time it is rooted in a very familiar way of understanding the profession in which he gives everything he has. A very generous vision, partly responsible for the fact that Spanish hairdressing has evolved as it has and is now among the best in the world.

Winner of the Style Master in Lisbon, where she received the “Best Technique Award 2014”.